This episode was first aired on March 3, 2020, but when it comes to the central place that photography plays in criterium racing we believed that it was time to share it again. Photography remains the primary means by which the story of criterium…

Every year we put together groups of men and women from all over the country, and with potentially little connection to each other, on teams and expect them to go out and race together with a unified purpose and vision. How that is actually…

There are a lot of things Project Echelon does very well that they are not supposed to be good at doing. They weren’t supposed to be an elite team. They weren’t supposed to win big races. They weren’t supposed to win stage races. And, lately they…

Kim Stoveld of Automatic Racing is new to road racing but she’s already made an impact with her power and results. As her experience and skill continues to improve so will her spot on the podium. She’s received a ton of advice from some very well…

We’ve been gone for a little while, sorry. While we’ve been out a lot has happened and we need to talk about it with you. The NCL had its first race. The ACC is starting going. And CRIT was announced with zero details. On top of that race tactics,…

How do we talk about ourselves to others? How do we brand the sport? And what is the messaging that we choose to use? These are all critical questions and ones that we should look at as criterium racing angles to grow and attract fans and…

Hopefully when you get to the end of this episode you know more than you do now. We are joined this week by Jonathan Crain to help crack the enigma that is the NCL. Information has slowly dribble out but our goal is to collect everything we’ve seen…

Let’s apply what we’ve learned about media from our last episode and do so by taking a deep dive look into the docuseries recently released by Cold Collaborative about the 2022 Life Time Grand Prix. Sure this has nothing to do with criterium racing;…

Let’s start 2023 the right way by talking about how criterium racing can learn from other sports to make its media experience better and more comprehensive. When criterium racing’s fans are more educated they are more engaged. When they are more…

Chris Tolley is here and we are so excited that it caused us to get introspective. Come with us on a thought experiment as we explore the inner workings of the mind of a man who has become an institution in Central Texas. He has become an advocate, a…