There are a lot of things Project Echelon does very well that they are not supposed to be good at doing. They weren't supposed to be an elite team. They weren't supposed to win big races. They weren't supposed to win stage races. And, lately they weren't supposed to win a field sprint. Sorry to disappoint but these are all things they are doing…frequently. It seems Project Echelon is really just good at proving their critics wrong. This week we have Cade Bickmore, the sprinter, on to talk about doing what his team is not supposed to do…win by using his talents and his team's total committment.
We are brought to you this week by Caldera Lab— say goodbye to the generic face wash on your counter because Caldera Lab is here to save the day when it comes to your skin. We are rough on our skin as bike racers and Caldera Lab and its line up of products is here to help repair the damage we do by loving the sport we do. Use the promo code “criteriumnation” for 20% off your order.