So You Want to Promote a Race, Part 4 with Graham Costa

Race promotion is a learned trade. There is a guide, but the real lessons are learned through trial and error, and with a lot of help and experience. Without good events our community is nothing but solo training and group rides. A great event can make someone's year and can become a focal point of a summer. In today's episode we talk with Graham Costa on how he and his team have brought together local interests and created a legitimate community event and bike race.

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