Rob Laybourn (Part 2) on what it takes to market and promote a pro bike race

In part 2 of our interview with Rob Laybourn we talk about the business end of promoting a pro bike race. In it we discuss revenue streams, what it takes to keep sponsors engaged, motivated, and happy. Then we delve into where he sees professional race directing going in the future for his event and new ways to bring money into the sport. To learn more about the event go to: or on Instagram @af_cyclingclassic Photo by Bruce Buckley and courtesy of MABRA