Prologue – Marketing Strategy with Andrew Rosch of Trek

This week I sat down with Andrew Rosch Director of Channel Marketing Strategy at Trek Bicycles for a conversation about marketing in the cycling industry and dealing with crisis as a brand.

Welcome to Prologue podcast; an in-depth look inside the cycling industry.

We talk to our industry’s brightest minds, explore the industry’s best work & newest ideas, and discover what success really means in a modern cycling business.

This show is supported by Wide Angle Podium Promotions, a brand new promotional merchandising agency specializing in creative, custom-branded merchandise and apparel for the cycling industry, or any industry.

Visit to learn more.

Thank you!